Business model

Customer value

The core of the business model is a wide range of quality products from leading suppliers. The products are supplied both in standard versions or adapted to the customers’ unique wishes. The customisation is done either in one of the operations’ processing departments or, if the volumes are higher, directly at OEM's manufacturer. Examples of customisation can include a number of components being pre-assembled on delivery, or a product having a customised design such as an adjusted cable length with a mounted connector. Trusting and close co-operation with both customers and suppliers is the prerequisite for effective dialogue and a high level of creativity, which ultimately provides customers with unique product solutions that improve their end product. Continually developing the collaboration with customers gradually leads to the customers coordinating an ever greater proportion of their purchases with OEM. Knowledge, service, efficiency and quality are some of OEM's values that characterise the co-operation with customers. The employees' high level of knowledge of the operations’ product ranges and applications supports customers in choosing components, which creates both technical and financial value for customers 

Suppliers' best sales channel

Strong sales organisations, modern marketing and local warehouses with efficient logistics flows are the foundation of OEM's business and the reason for the confidence to represent strong suppliers. The ambition is to be the suppliers' best sales channel in each market and to make them leading players in their respective niches. Strong relationships with suppliers contribute to loyalty and a long-term approach, and OEM’s philosophy is to avoid marketing competing products. OEM's position in the market allows it to reach customers that the suppliers themselves would find difficult to reach. Through its close collaboration, the organisation has built up a high level of expertise regarding the suppliers' products and how they are used. OEM has regular discussions with suppliers about product development, which helps suppliers to develop products that meet market requirements and wishes, which in turn increases competitiveness.

The website as a competitive advantage

The operations’ websites are the basis for all customer information, where the product range is presented with all possible information. Customers should be able to easily navigate between well-structured product information, inspiration and knowledge, which makes the OEM companies' websites natural tools in their customers' everyday lives. The e-commerce functions streamline flows and become a natural tool in their customers' purchasing work.

Efficient logistics flows

The coordination between OEM's smaller warehouses and the larger logistics centres streamlines the flow of goods, resulting in both cost efficiency and high quality as well as improving service levels. Logistics for larger customers are tailored to their requirements, including mode of delivery, packaging and frequency of delivery, creating clear benefits for the customers. Ongoing work to improve efficiency and create well-functioning goods flows gradually increases accessibility, quality and the level of service.